What is single customer view?

Single customer view

It’s the understanding that as a retailer, you should see the journey and engagement of a customer as one, across all platforms. This means, focusing on a customer as an individual and not a group.

Why is this something worth paying attention to?

It means higher marketing conversions, which means more sales. Having come back from a recent e-commerce event hosted by Qubit and Harrods Director of Customer Insights, I thought I should take the time to discuss how this understanding can improve your own efforts.

If you want to know why your marketing emails fail, then you should listen to today’s show.
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