Single customer view
It’s the understanding that as a retailer, you should see the journey and engagement of a customer as one, across all platforms. This means, focusing on a customer as an individual and not a group.
Why is this something worth paying attention to?
It means higher marketing conversions, which means more sales. Having come back from a recent e-commerce event hosted by Qubit and Harrods Director of Customer Insights, I thought I should take the time to discuss how this understanding can improve your own efforts.