The truth about why your marketing is not converting online is my take on what we often forget to do in terms of UX, aka user experience.
Failed marketing campaigns
We often do marketing campaigns to grow our online and offline projects, but have you ever stopped to really consider why some campaigns work, while others don’t? The truth is, different audiences, have a different perception of your brand. Some will have never even heard of you. Why does this matter? Well if you are asking people to visit your website and they have no experience of using it before, they may simply not know where the items they like are to be found. This is why we talk about enhancing UX in business and taking the time to test for it.
If you are going to spend the time to market, you should spend the time to talk about what goes wrong too.
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Mason on business, draws from his retail experience of growing a multi-million revenue vape shop business and dumps all those findings for you, for free to improve your game.
And that is the truth about why your marketing is not converting.