‘Top 5 Ways To Win In Retail’ is a five part series, we continue in todays episode with Part two: Professional Development

In today’s episode, I talk about the importance of investing in your team and how commitment to professional development will help you win in the retail game.

Build a team of people that want to be better tomorrow than they were yesterday, a team that fosters a culture of excellence. Surround yourself with a team that make a daily commitment to get better at everything they do. Understand that people WILL PAY MORE to come to a shop that creates an experience, and a major part of that experience is the human culture, the human touch, a personal and advice led service.

Give your team new opportunities, new development, make them feel valued. Because after all, happy staff means happy customers.

Listen to Part One of this series here.

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