There is a common question asked in business circles with the ever growing presence of apps and social media platforms. What is it? It’s ‘which social media platform should I use to promote my business?’ Today’s episode is going to answer that for you. We have long struggled with every new social media site that begins, it means more content right? This episode will identify for you how to create enough content for all. Importantly, how you can streamline that content creation process.
In the early days of Vape and Juice, we would just share other people’s blogs, or their news articles with links going out to their sites! How crazy was that. Well we didn’t know any different. But also, it showed our naivety to the value of the social media browser. We didn’t think for a second that we would be helping someone else’s shop. We just didn’t value social media enough.
Then the penny dropped and we saw how far behind we were to our competitors. Social media content production is something that I had no formal training in, but I knew I liked my brand and I had learnt a fair bit about it. I knew that there were questions I would get still, that I could answer but other’s couldn’t. From that, we began to make a list of our internal emails from customers. We would write down every new question. With each new product, new questions would form and with this knowledge fountain we found a way to form new content. People were emailing us with questions that clearly were not being answered somewhere. So we realised this was how we could create new content frameworks.
So the answer to the question ‘which social media platform should I use to promote my business’ is, ALL of them. I’m sure you’re wondering how on earth that is possible, which is why I put together today’s podcast.
‘Which social media platform should I use to promote my business’ breakdown:
12 seconds – Intro to the small business podcast
A quick pre-cap of what is on today’s podcast
3 mins – Content is Credibility
Talking about the importance of creating your own content and not sending away your audience to other websites. If you create your own content, you develop brand credibility.
4 mins – Vidpaw.com
Vidpaw.com is an online youtube download site. This is a great tool if you want to take your youtube video content onto your phone, so you can then spit it out on Instagram. From Insta you can then share those short videos via twitter and facebook, providing you have set up the credentials in your settings.
7 mins – Documenting your own business growth story
We are developing a CBD brand, this is essentially a retail site online, but where we are testing out bricks and mortar too. We are going to document our journey in opening a new retail business. If you have a desire to see what it takes to open a bricks and mortar store, then stick around. We will be posting our content on Insta and Youtube as well as via this site.
Thanks for reading and enjoy our podcast show; which social media platform should I use to promote my business.